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Media Buying

 Our strategy is to do the research first before buying the advertising schedule.  We look at both quantitative and your customer psychographics.  It's really part art and part science in putting together a media plan.

  We consider multiple mediums based on cost effectiveness, audience segmentation; then we negotiate with media on your behalf prior to placing advertising. We value our relationships with our media partners who are clear on what we expect from them to earn our business. Only then do we create and implement your Genius! plan.

  Talk to the right people, with a compelling message, the right amount of times and you’ll see results!



“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”      Morris Hite